Privacy Policy

    Your privacy is important to us

    Last Updated: November 2025

    Table of Contents

    Introduction

    At SG Wealth Management, we are committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

    We understand that privacy is important to you, and we are dedicated to being transparent about our practices. This policy is designed to help you understand your rights and how we handle your personal data in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

    What Personal Information We Collect

    We collect information that you provide directly to us and information that is automatically collected when you use our website or services. The types of personal information we may collect include:

    Contact Information

    • Name and title
    • Email address
    • Phone number
    • Mailing address

    Financial Information

    • Investment objectives and risk tolerance
    • Income and employment information
    • Assets and liabilities
    • Banking information for transactions
    • Insurance coverage details

    Identification Information

    • Date of birth
    • Social Insurance Number (when required by law)
    • Government-issued identification

    Website Usage Information

    • IP address and browser type
    • Pages visited and time spent on our website
    • Referring website addresses
    • Device information

    How We Use Your Information

    We use your personal information for the following purposes:

    Service Delivery

    • To provide financial planning and wealth management services
    • To analyze your financial situation and provide recommendations
    • To process transactions and maintain your account
    • To communicate with you about our services

    Compliance and Legal Obligations

    • To comply with applicable laws and regulations
    • To fulfill Know Your Client (KYC) requirements
    • To prevent and detect fraud or other illegal activities
    • To respond to legal processes and government requests

    Marketing and Communications

    • To send you newsletters and updates (with your consent)
    • To provide information about our services and industry insights
    • To invite you to events and educational seminars

    Service Improvement

    • To analyze website usage and improve our digital experience
    • To develop new services and enhance existing ones
    • To conduct market research and customer satisfaction surveys

    How We Protect Your Information

    We implement appropriate physical, electronic, and administrative safeguards to protect your personal information, including:

    • Encryption of sensitive data during transmission and storage
    • Secure servers and firewalls to prevent unauthorized access
    • Regular security assessments and updates
    • Limited access to personal information on a need-to-know basis
    • Employee training on privacy and security best practices
    • Secure disposal of personal information when no longer needed

    While we take reasonable measures to protect your information, no method of transmission or storage is 100% secure. We encourage you to protect your personal information by using strong passwords and not sharing sensitive information over unsecured channels.

    Sharing Your Information

    We may share your personal information in the following circumstances:

    Service Providers

    We may share information with trusted third-party service providers who assist us in delivering our services, including:

    • Investment product manufacturers and custodians
    • Insurance carriers
    • Technology and software providers
    • Professional advisors (lawyers, accountants)

    Legal Requirements

    We may disclose information when required by law or in response to legal processes, court orders, or requests from government authorities.

    Business Transfers

    In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity, subject to the same privacy protections.

    We do not sell your personal information to third parties for marketing purposes.

    Your Rights and Choices

    You have several rights regarding your personal information:

    Access and Correction

    You have the right to access the personal information we hold about you and request corrections to any inaccuracies. We will respond to your request within a reasonable timeframe, subject to legal requirements.

    Withdrawal of Consent

    You may withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. Please note that withdrawing consent may impact our ability to provide certain services.

    Marketing Communications

    You can opt out of receiving marketing communications by clicking the "unsubscribe" link in our emails or contacting us directly.

    Data Retention

    We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. Retention periods vary based on the type of information and applicable regulations.

    To exercise your rights or make inquiries about your personal information, please contact our Privacy Officer using the contact information provided below.

    Cookies and Website Usage

    Our website uses cookies and similar technologies to enhance your browsing experience and analyze website traffic.

    What Are Cookies?

    Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you use our site.

    Types of Cookies We Use

    • Essential Cookies: Necessary for the website to function properly
    • Analytics Cookies: Help us understand visitor behavior and improve our website
    • Functional Cookies: Remember your preferences and settings

    Managing Cookies

    You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

    Updates to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.

    We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

    Contact Us

    If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

    Address

    181 University Ave, Suite 2200
    Toronto, ON M5H 3M7
    Canada

    Privacy Officer

    For privacy-related inquiries, you may also contact our Privacy Officer at the above contact information. Please include "Privacy Inquiry" in your subject line.